The COVID-19 pandemic did render most businesses useless. However, one industry did experience a huge boom – the search engine optimization market.
According to a report by researchandmarkets.com, the SEO industry is all set to grow from $46.66 billion in 2020 to $50.45 billion in 2021. That’s a CAGR of 8.1%!
Given the current situation, the old marketing tactics don’t seem to work anymore. Content is getting better, and search engines smarter. This automatically means that you need to stay up to date with its latest trends if you’re in the industry.
There is no one-size-fits-all anymore!
Let’s see the most important SEO and content marketing trends this year.
- Content personalization leaves a powerful impact
Gone are the days when you could pitch the same content to different age groups and expect outstanding results. Today, the consumer has become smarter than ever and demands a personalized user experience.
Imagine showing content related to beard maintenance to women. They’ll outright reject it; it’s not relevant to them!
To help you share personalized content, 90% of consumers are willing to share their behavior in exchange for a better shopping experience.
Moreover, 72% of consumers claim that they will only engage with personalized content.
All the more reason to ensure your content marketing efforts are personalized!
So, one of the most important trends in content marketing is creating dynamic, personalized content that appeals to customers who need information that helps them.
Here are some numbers on how content personalization helps.
When a customer experiences personalization, they are more likely to engage with your business. This is because it automatically has a powerful impact on customer relationships.
So, this is not a trend for this year. But, this will always remain a trend because informational and high-quality content helps you rank better on one of the most powerful search engines in the world, Google.
Remember to research, engage with different communities, and see what your consumers are seeking.
As soon as you know them better, you will be able to create content that connects with them more deeply.
2. Video content and webinars are the new in-thing
Think about it; when was the last time you read a 2000-word article in one sitting with complete focus?
And now think of the many videos you watch online even when they aren’t directly related to your business.
Clearly, video content leaves a lasting impact on the audience because people tend to remember it better. Moreover, it shows more stuff in a smaller timeframe than an article does.
So, no cookies for guessing that most businesses reported a positive ROI for video marketing!